主题:    Consumer Behavior for Textile Product  Development主讲人:   Yingjiao Xu地点:   松江校区纺织学院楼3004会议室时间:   2016-03-28 10:00:00组织单位:   纺织学院

主讲人简介：Yingjiao Xu, Professor at North Carolina  State University. She holds a B.S. degree in Textile Engineeringfrom China  Textile University (now renamed as Donghua University), a M.S.degree in Textile  Merchandising from Renmin University of China, and a M.S.degree in Applied  Statistics and a Ph.D. degree in Textiles, Apparel, andMerchandising from  Louisiana State University.Dr. Xu joined  the facultyof the College of Textiles in August, 2010. Prior to this, she worked  at OhioUniversity for 10 years, where she taught in the area of Retail  Merchandisingand conducted research in the area of consumer behavior. While  attending graduateschool at Renmin University of China in Beijing, Dr. Xu worked  part time forseveral companies, including China International Clothing and  Accessories Fair,China National Garment R & D Center, and Beima Trade &  TechnologyDevelopment Company.Dr. Xu’s  research focuses on consumer behavior. She has investigatedvarious types of  consumer behaviors, including rational consumer behavior,impulse buying,  compulsive buying, and conspicuous consumption, from social,psychological, and  cultural perspectives. Her current research projectsinclude: 1) consumer  behavior for luxury fashion products;2)consumer responses to green marketing in  the apparel industry; and 3)the role of social media in consumer behavior and in  building brand equity forapparel companies.

内容摘要：(1)Introduction to the College of Textile  at North Carolina State University(2)  Potentialopportunities for studying at NCSU.(3) Consumer behavior in textile merchandising andused  in textile product design and development